Vidmob
Digital Marketing
Credits
Creative Direction: Francis Musselman
Art Direction: Brian Boggess
Production: Vidmob
Motion Graphics, Design: Guilherme Carneiro
Vidmob is a technology-driven marketing company dedicated to optimizing ad performance and creative outcomes using data analysis. Their platform tracks user data and provides valuable insights for ad optimization. Vidmob's analysis includes suggestions for visual enhancements, storytelling adjustments, and even color modifications aimed at increasing ad visibility and effectiveness.
I had the opportunity to work closely with Vidmob's creative team for three years, developing a series of video ads that effectively showcased the platform's benefits and contributed to shaping the brand's creative language.
During my time with them, my role was quite diverse. I primarily handled animation needs, but I also contributed to shaping the art direction of the videos, ensuring that their visual guidelines and elements were incorporated to maintain brand consistency. For the animation guidelines, the focus was on maintaining clarity while using fast cuts and clever transitions to highlight their product's innovative technology.
Below are a few other pieces I developed for this series, along with additional ads for Vidmob.
