Red Bull | TV App
Credits
Motion Graphics
UI Animation
Production: Superside
Client: Red Bull Product Design & Research
Director: David Grau
Motion Graphics, UI Animations: Guilherme Carneiro
During my time as Design Director at Superside, I had the opportunity to collaborate with Red Bull's UI/UX team, where I assigned to propose animation enhancements for their TV App workflow. My role was to suggest interaction animations that could improve the user experience by refining page transitions and button selections, while also assisting with any animation needs for new concepts and tests.
Lighten shape when select specific content
Selected content scales up to the player
Delay animation when transitioning pages
After designing the app, the internal team aimed to enhance the user experience with animations between app pages and buttons. In addition to suggesting animation improvements, I wanted to emphasize the app's extensive content. To achieve that, I designed animations with rolling effects to showcase more material during transitions.
