Nike | Brasileiragem

For the first Nike "Brasileiragem" campaign, I was brought on board to contribute to motion design and offer visual suggestions aimed at enhancing and elevating the video's impact. Faced with a shortage of player footage especially videos, our challenge was to craft an aesthetic that could transform static images into dynamic videos. While the concept of cut-outs was embraced, we sought to refine it, injecting a sense of freshness and modernity. Collaborating closely with the directors, we developed an effect that seamlessly merged glitch effects, cut-outs, and cel-animation. The resulting video marked the debut of the new slogan for the Brazilian national team, "Brasileiragem," and was met with resounding success.