Kenner | Anitta

For this advertising campaign, I was approached by Ginga Pictures to collaborate in developing a visual identity and aesthetic that would highlight both the product and the vibrant style of Anitta. I crafted an art direction that seamlessly integrated digital assets (numbers, geometric shapes, texts, pixels filter) with the artist's and the product's imagery, creating a cohesive connection between them. The motion graphics and animations were designed to introduce movement and enhance the pacing of the video, ensuring a dynamic and engaging presentation. This campaign is an introduction of a new sandal signed by Anitta.