DANCE

A team of creators collaborated to produce an energetic video clip using personal footage and/or unused footage from past ad campaigns. The directors of this project entrusted me with the task of freely developing an aesthetic for the lettering and incorporating additional visually intriguing elements to amplify the song's rhythm and energy. Therefore,  I decided to explore cel animation to add a fresh visual style to it, and by blending cel animation with cut-out textures and vibrant colors, we achieved this interesting new aesthetic.